Staff Profile

/Dr Phillip Mpofu
Dr Phillip Mpofu

Position: Senior Lecturer

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ORCID: https://orcid.org/0000-0003-0186-740X
Google scholar https://scholar.google.com/citations?user=_B9QE30AAAAJ&hl=en

Qualifications:

DLitt et Phil, (University of South Africa); BA & MA African Languages & Culture; Post-Graduate Diploma in Media and Society Studies; Post-Graduate Diploma in Tertiary Education (Midlands State University, Zimbabwe).

Research Interests:

Politics of language; language policy, planning and management; virtual communities; African language media; indigenous media and communication systems.

Recent Publications:

Journal Articles

  • Sipeyiye, M. & Mpofu, P. 2021.Sex Gospel in Zimbabwe’s Pentecostal Christianity as a Response to Social Change: The Case of Apostle Kapandura and Mai Lucia Gunguwo. Journal of Asian and African Studies 1-15. DOI: 10.1177/00219096211046274
  • Mpofu, P. 2021. The Nollywood cultural effect in Zimbabwe: Manifestation of Nigerian lingo in everyday discourses, Journal of Multicultural Discourses.
  • Chibuwe, A,. Mpofu, P and Bhowa, K. 2021. Naming the ghost: Self-naming, pseudonyms and identities of phantoms on Zimbabwean Twitter. Social Media and Society.
  • Parwaringira, B & Mpofu, P. 2021. Appreciating vulgarity in raw Zimdancehall music as expression of truth, African Identities, DOI: 10.1080/14725843.2021.1899894
  • Parwaringira, B & Mpofu, P. 2021. In Pursuit of Recognition and the Expression of Power? Making Sense of Vulgarity in Zimdancehall, Muziki,
  • Mpofu, P. & Salawu, A. 2020. Critical reflections on erotic content in Star FM’s Couples quality time and Ya FM’s Moto mubhurugwa (fire in underwear). African Identities.
  • Mpofu, P. & Salawu, S. 2020. African language use in the digital public sphere: Functionality of the localised Google webpage in Zimbabwe, South African Journal of African Languages, 40:1, 76-84,
  • Mpofu, P., Mutasa, DE., & Salawu, A. 2019. Multilingual broadcasting in post-2000 Zimbabwe: Design, implementation and language parity, Southern African Linguistics and Applied Language Studies, 37:4, 267-278.
  • Mpofu, P & Salawu, A. 2019. Interrogating the autonomy of previously marginalised languages in Zimbabwe’s indigenous language newspapers. Language Matters: Studies in the Languages of Africa, 50(1): 25-44.
  • Mpofu, P & Salawu, A. 2018. Re-examining the indigenous language press in Zimbabwe: Towards developmental communication and language empowerment, South African Journal of African Languages, 38(3): 293-302.
  • Mpofu, P & Salawu, A. 2018. Linguistic disenfranchisement, minority resistance and language revitalisation: The contributions of ethnolinguistic online communities in Zimbabwe, Cogent Arts and Humanities, 5: 1551764, 1-14.
  • Mpofu, P. and Salawu, A. 2018. Culture of Sensationalism and Indigenous Language Press in Zimbabwe: Implications on Language Development. African Identities 16(1): 1-16.
  • Mpofu, P. & Salawu, A. 2018. Interdisciplinarity and Indigenous Language Media: Understanding Language Choices in Zimbabwe’s Media, Language Matters: Studies in the Languages of Africa, 49(1): 45-64.

Book Chapters

  • Mpofu, P. 2021. The politics of language and the underdevelopment of African language press in post-colonial Zimbabwe. In A. Salawu (ed). African language Media: Development, Economics and Management. pp 35-52. London: Routledge.
  • Molale, BT & Mpofu, P. 2021. Making sense of the South African Mmega Dikgang’s transition from Setswana to English. In A. Salawu (ed). African language Media: Development, Economics and Management. pp 74-89. London: Routledge.
  • Mpofu, P., & Salawu, A. 2020. Handling of Sexually Offensive Expressions on Zimbabwe’s Selected Radio Stations. In K. Oyesomi, & A. Salawu (Eds.), Emerging Trends in Indigenous Language Media, Communication, Gender, and Health(pp. 166-187). Hershey, PA: IGI Global.
  • Mpofu, P. 2019. Politics of language, ethnicity, and identity in Zimbabwean ethnolinguistic online communities, In African Language Digital Media and Communication, edited by A. Salawu. pp 154-172. London: Routledge.
  • Mpofu, P. & Chabata, E. 2019. ‘The nexus between indigenous language development and public media in post-independence Zimbabwe,’ In Language Revitalisation: A Matter of Survival for Marginalised Communities and Cultures, edited by E. Chabata & P. Mpofu. Harare: UZ Publications.
  • Chabata, E, Mamvura, Z & Mpofu, P. 2019. ‘Some considerations on the intellectualisation of Zimbabwe’s once-marginalised languages,’ In Language Revitalisation: A Matter of Survival for Marginalised Communities and Cultures, edited by E. Chabata & P. Mpofu. Harare: UZ Publications.
  • Tembo, C. & Mpofu, P. 2018. ‘More than just nicknames’: Manifestations of nommo in honour and celebration heroes and heroines in post-independence Zimbabwe. In Zimbabwean Naming Practices and Patterns: A Sociolinguistic Approach, edited by P. Mashiri, E. Chabata & Z. Mamvura. pp 74-91. Harare: UZ Publications.

Book edited  

  • Chabata, E. & Mpofu, P. 2019. Language Revitalisation: A Matter of Survival for Marginalised Communities and Cultures, Harare: UZ Publications.

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