Staff Profiles: Marketing Management
Dr Shepherd Mupemhi
Position: Executive Dean Faculty of Commerce
Research Interests
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Strategy development and implementation
Marketing strategy
Customer service enhancement
Business Marketing Analytics
Mr Madzikanda Godfrey Mativenga
Position: Lecturer
Research Interest
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Small grains commercialisation
Organisational Citizenship Behaviour
Quality management
New product development
International marketing
Thabiso Machingura
Position: Lecturer
Research interests
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Utilisation of Research Findings in State Universities
Ms Rukudzo Mawere
Position: Lecturer
Research Interests
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Customer Loyalty
Customer Service
Digital Customer Experience
Mr Edward Mudzimba
Position: Lecturer
Research interests
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Quality management
Consumer behaviour
Relationship marketing
Ms Tendai Ngwenya
Position: Lecturer
Research Interests:
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Consumer behaviour
Advertising and digitalisation
Sales management and market forecasting
Branding
Ms Siphiwe P Mandina
Position: Lecturer
RESEARCH INTERESTS
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Services marketing
Digital marketing
ICT in tourism
Destination competitiveness
Mr Fainos Chokera
Position: Lecturer
Research Interests:
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Relationship marketing and Customer relationship management
International Marketing/International Business
Agricultural Marketing (Value addition)
Quality Management
Consumer Behaviour
Mrs Miriam Mugwati
Position: Lecturer
Research Interests:
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Corporate marketing culture
Gender and consumer behaviour
Marketing strategy