Staff Profile

/Ms Tendai Ngwenya
Ms Tendai Ngwenya

Position: Lecturer

Department: Marketing Management
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  • Master of Commerce Marketing Strategy  (MSU)
  • Bachelor of Commerce Marketing Management  (MSU)
  • Post Graduate Diploma in tertiary Education (MSU)
  • Diploma in Applied Education – Gweru Polytechnic (HEXCO)

 Current Studies:

  • PhD candidate – University of Kwzulu Natal, RSA

 Research Interests:

  • Consumer behaviour
  • Advertising and digitalisation
  • Sales management and market forecasting
  • Branding

Research and Publications:

  • Mandina S.P. Ngwenya T. Muzadzi M. (2014). Effectiveness of Emotional Marketing on Brand Loyalty in State Run Universities. Journal of Marketing Intelligence and Planning, Vol 6 (13) 2014
  • The Role of Agricultural Marketing on empowering rural crop farmers in Masvingo province, Zimbabwe, published in the European Journal of Business and Management, Fainos Chokera, Tendai Ngwenya, Njovo Munodawafa , Vol 6, No 3 (2014).
  • Contribution of Mobile Media communication to consumer attitude/behaviour in the Clothing Retail industry in Zimbabwe, published in the European Journal of Business and Management Tendai Ngwenya, Fainos Chokera, Vol 6, No 3 (2014)
  • Quality Dilemma in the non – formal secondary education sector. Case of the independent colleges in the Midlands Province of Zimbabwe, published in the British Journal of Marketing Studies, Edward Mudzimba, Fainos Chokera, Tendai Ngwenya,
  • Dissertation Guide for both Undergraduate and Masters students , Chokera F, Ngwenya T and Marufu B The guide was reviewed by Dr V. Mugobo of Cape Peninsula University.
  • Separating the ‘imaged’ from the ‘Obvious’: Adopting Museum-specific product Positioning in Zimbabwe. International Journal of Engineering and Management (IJERM) Vol. 01, Issue 09, December 2014
  • Effects of Salesman Personality on Sales performance of Internet service providers in the Telecommunication industry: A Zimbabwean Perspective, British Journal of Marketing Studies,
  • Remaining Competitive in today’s significant shift in consumer consumption patterns of lager and cider beer: Case of delta Beverages Gweru, Zimbabwe, International Journal of Business and Management Review Vol. 3, No. 1 pp 1 – 10, January 2015

Presentations at International Conferences:

  • Co-presented a research paper titled, “ Challenges and Opportunities in Mass Media reporting on Evironmental management in Zimbabwe, (Ngwenya T, Chokera F) at the 1st International Conference on Driving Socio-Economic Development through adding Value and Sustainable use of resources, by  Midlands State University held in Victoria falls, July 2015
  • Co-presented a research paper titled, “Permaculture and empowerment of rural farmers in Chiwundura and Lower Gweru Communal lands” at the inaugural international conference on “Economic integration, entrepreneurship and sustainable development” organised by Midlands State University, Zimbabwe in collaboration with University of Venda, South Africa., (14 – 16 October 2015)

 University Service:

  • Graduate Employment Committee
  • Health and safety Committee
  • Research Coordinator Marketing Department
  • Work Related learning Coordinator Marketing


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