Place Alert Labs (PALs) is a research initiative led out of the Surveying and Geomatics department at Midlands State University. PALs’ work is situated at the intersection of geographical information science (GISc) and evidence-based decision making. We utilize geographical intelligence to facilitate targeted decision making. This is achieved through the development and use of location-based methods that consider both the spatial (content of space) and the palatial (place or context based) geographies as part of constructing geographical influences and how these are useful to inform different decision processes.