MARKET INTELLIGENCE OFFICER (1 POST- GWERU)

MIDLANDS STATE UNIVERSITY

STAFF VACANCY

Applications are invited from suitably qualified and experienced persons for the following posts:

MARKETING AND COMMUNICATIONS DEPARTMENT 

MARKET INTELLIGENCE OFFICER (1 POST- GWERU)

QUALIFICATIONS AND EXPERIENCE

• A Bachelor’s degree in Marketing, Strategic Brand Management or Consumer Marketing Intelligence 
• A certificate in digital marketing is an added advantage.
• Minimum of two (2) years of progressive experience in market research, business intelligence, corporate strategy, or data analysis, preferably within a corporate or higher education setting.
• Proven (candidate portfolio) proficiency in data visualisation tools, statistical software, and digital analytics platforms.

DUTIES AND RESPONSIBILITIES

• Conduct continuous competitor benchmarking and market analysis within the regional and international higher education sectors.
• Monitor, track, and report on competitor marketing campaigns, digital positioning, program offerings, and pricing structures.
• Gather and analyze empirical data on student demographics, shifting enrollment trends, and consumer preferences to inform recruitment strategies.
• Undertake market viability assessments for proposed academic programmes and institutional projects.
• Design and execute market research instruments, including student satisfaction surveys and stakeholder feedback mechanisms.
• Translate complex datasets into clear, concise, and structured analytical reports and dashboards for executive management.
• Collaborate with the digital media team to evaluate the reach, impact, and return on investment (ROI) of marketing and communication interventions.

KEY COMPETENCIES AND ATTRIBUTES

• Outstanding analytical capabilities with a demonstrated capacity to synthesize large volumes of qualitative and quantitative data into clear executive insights.
• Impeccable command of written and spoken English, adhering to high standards of professional communication.
• Strong understanding of contemporary higher education trends, digital search behavior, and consumer insights.
• Exceptional attention to detail, high ethical standards, and the ability to work objectively with complex institutional metrics.

*NB: Midlands State University is an equal opportunities employer.  In promoting gender parity, female candidates are encouraged to apply.

APPLICATIONS

Applicants must submit copies of applications with the following: application letter, certified certificates, transcripts, copies of academic (‘O’ and ‘A’ level), national identification and curriculum vitae giving full details of names, place and date of birth, experience, present salary, date of availability, contact telephone number (s) and names and email addresses of three referees addressed to the Deputy Registrar – Human Resource

The application pack should be sent as a single merged pdf file to email address: vacancies@staff.msu.ac.zw.  

Closing date for applications is 22 June 2026.  Note that only shortlisted candidates will be communicated to.

Applicants should clearly state the post being applied for in the subject line.  It should also be noted that non-adherence to any of the above instructions will automatically cause the application to be disqualified.