Staff Profile

/Mr Caven Masuku
Mr Caven Masuku

Lecturer

Qualifications

  • Masters of Science in Media and Society Studies(2009)-Midlands State University
  • Post Graduate Diploma in Media Studies (2007)-Midlands State University
  • Post Graduate Diploma in Tertiary Education (2014)-Midlands State University
  • BA English and Communication Studies (2005)-Zimbabwe Open University
  • National Certificate in Computer Studies (2000)-Gweru Polytechnic

Research Interest:

  • Journalism, Social media, ICTs and News Coverage
  • Corporate Social Responsibility and Public Relations,
  • Corporate and Strategic Communication

Publications Journal articles

  • Uses of new technologies by Zimbabwe Broadcasting Corporation (ZBC) Public Relation Department in managing their corporate brand 2017. Ideal Journal of Arts and Humanities.
  • A comparative assessment of the approaches and practices of Corporate Social Responsibility by Econet and National Railways of Zimbabwe (NRZ) 2010. The Dyke. Vol. 6(1), pp 50-66 (2012) (ISSN 1815-9036)
  • Corporate Social Responsibility as an invention of Public Relations: A case of Econet and National Railways of Zimbabwe (2013). Journal of Media and Communication Studies. Vol. 5(8), pp. 113-122. September 2013.
  • An assessment to the use of Facebook as a communication tool by Midlands State University students from 2012 to 2013. Journal of Media and Communication Studies. Vol. 6(8), pp. 130-143. August 2014.
  • Professional Journalism and the coverage of Indigenization in the mining sector by The Herald and The Daily News in Zimbabwe (2015). Research Journal in Organisational Psychology and Education Studies. Vol 4(2) 43-47 (2015) (ISSN:2276-8475).
  • Community Social responsibility strategies employed by Unki Mine to enhance their corporate Reputation (2014). Journal of Emerging Trends in Educational Research and Policy Studies (JETERAPS) 5(8): 224-228. 2014 (ISSN: 2141-6990)
  • Organizational Communication Strategies used by Unki Mine for community engagement and development (2013). International Journal of Physical and Social Sciences .Vol. 4(6), pp. 51-77. June 2014 ISSN: 2249-5894.
  • Practices and approaches of Corporate Citizenship by Public relations (PR) department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013. International Journal of Innovative and Applied Research (2014), Volume 2, Issue (2): 32-46. ISSN 2348 – 0319.
  • Revisiting marketing strategies by Savanna Tobacco for Brand, Image and Identity (2015) International Journal of Media, Journalism and Mass Communications (IJMJMC) Volume 1, Issue 1, 2015, PP 18-25.
  • Effectiveness of organisational communication channels used by Hwange Colliery company to communicate with its public to enhance corporate reputation. (2014). International Journal of Innovative and Applied Research (2014), Volume 2, Issue (1): 1- 12.ISSN 2348-0319
  • Press and environmental Management Agency (EMA)’s active role in reporting and monitoring environmental degradation caused by small scale Articanal gold panning in Zimbabwe. A case of Shurugwi Peri Urban (2015). Journal of Environment and Earth Science. Vol.5, No.17, 2015. ISSN 2224-3216 (Paper) ISSN 2225-0948 (Online)
  • Uptake of Citizen Journalism by Mainstream Print Media in Zimbabwe: The Case of The Herald and The Sunday Mail (2013)
Selected International Conferences:
 
South African Communication Association Conference (SACOMM) 12-14  September 2018 University of Johannesburg School of Tourism and Hospitality
1.”Social Media and Politics in Zimbabwe: An analysis of Facebook and Twitter conversations by ZANU-PF Factions:2015-2017.
2. Corporate Social Responsiveness and Public Relation Engagement in Kariba by the Zimbabwe power Company.
International Conference on National Sustainable Development Strategy 5-7 April 2017 Kwame Nkrumah University of Science and Technology, Kumasi, Ghana.
1.”Uses of new technologies by Zimbabwe Broadcasting Corporation (ZBC) Public Relation Department in managing their corporate brand”.
International Conference on National Capacity Building Strategy for Sustainable Development and Poverty Alleviation (NCBSSDPA), 26-28 May 2015, American University in the Emirates, Dubai.
1.Professional Jounalism and the coverage of Indigenisation in the mining sector by The Herald and The Daily News in Zimbabwe.
International Conference on Emerging Trends for Sustainable Development and Human Capacity Building in the Third World Nations (ICETSDHCB) 28-31 May 2014, University of Ghana, Accra.
1.Community social responsibility strategies employed by Unki Mine to enhance their Corporate Reputation.
The International Interdisciplinary Conference on Challenges of Development in Africa 25-29 June 2013, The Catholic University of Eastern Africa, Nairobi,Kenya.
1. Uptake of citizen journalism by Mainstream Print Media in Zimbabwe: The Case of The Herald and The Sunday Mail (2013).
Research Grants, Fellowships, Scholarships
2016-2020,PhD Study “BROT” Grant, Oppenheimer and Sons for D LiTT ET Phil’ in Corporate Communication- University of Johannesburg.
2018, Travel and Subsistance Allowance Awarded by Oppenheimer and Sons to attend SACOMM International Conference 12-14 September 2018, University of Johannesburg, South Africa.
2017, Travel and Subsistance Allowance Awarded by Midlands State University to attend International Confernce on National Sustainable Development Strategy 5-7 April 2017, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana.
2015, Travel and Subsistance Allowance Awarded by Oppenheimer and Sons to attend International Conference on National Capacity Building Strategy for Sustanable Development and Poverty Alleviation (NCBSSDPA) 26-28 May 2015, American University in Emirates, Dubai.
2014, Travel and Subsistance Allowance Awarded by Midlands State University to attend International Conference on Emerging Trends for Sustainable Development and Human Capacity Building in the Third World nations (ICETSDHCB) 28-31 May 2014, University of Ghana, Legon, Accra, Ghana.
2013, Travel and Subsistance Allowance Awarded by Midlands State University to attend International Conference on Challenges of Development in Africa 25-29 June 2013, The Catholic University of Eastern Africa, Nairobi, Kenya.

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