Staff Profile

/Mr Fainos Chokera
Mr Fainos Chokera



  • Master of Commerce in Marketing Strategy degree (Midlands State University 2007 -2008)
  • Bachelor of Honours Degree in Marketing Management (Midlands State University, 2002-2004)
  • Diploma Marketing Management (Institute of Administration and Commerce, 2003) RSA
  • National Certificate in Computer Studies, (Hexco, 2000 – 2001)
  • Intermediate certificate in Practical spreadsheet processing (Pitman, London, 1999)
  • Post Graduate Diploma in Tertiary Education (Midlands State University)

 Current studies:

  • PhD Student at the University of Kwazulu Natal, Durban South Africa, (student registration number 212561935

Research Interests:

  • Relationship Marketing and Customer Relationship Management
  • Agro-Marketing
  • Quality Management
  • International Marketing
  • Branding

Research and Publication:

  •  Co-published a book with Duve, R. Titled, “Relationship Marketing Strategy, The pathway to Relational Orientation through Customer Symbiosis’, December 2011
  • The Role of Agricultural Marketing on empowering rural crop farmers in Masvingo province, Zimbabwe, published in the European Journal of Business and Management, Fainos Chokera, Tendai Ngwenya, Njovo Munodawafa , Vol 6, No 3 (2014)
  • Contribution of Mobile Media communication to consumer attitude/behaviour in the Clothing Retail industry in Zimbabwe, published in the European Journal of Business and Management Tendai Ngwenya, Fainos Chokera, Vol 6, No 3 (2014)
  • Horizontal Collaboration among SMEs in the Automotive Sector in Gweru, published in the SAMANM Group of Research Publications in Vol 2, Issue 1 – ISJMM, Fainos Chokera, Edward Mudzimba,
  • Quality Dilemma in the non – formal secondary education sector. Case of the independent colleges in the Midlands Province of Zimbabwe, published in the British Journal of Marketing Studies, Edward Mudzimba, Fainos Chokera, Tendai Ngwenya,
  • Remaining Competitive in today’s significant shift in consumer consumption patterns of lager and cider beer: Case of delta Beverages Gweru, Zimbabwe, International Journal of Business and Management Review Vol. 3, No. 1 pp 1 – 10, January 2015, Ngwenya T, Chokera F, Beauty Murwira
  • Dissertation Guide for both Undergraduate and Masters students , Chokera F, Ngwenya T and Marufu B The guide was reviewed by Dr V. Mugobo of Cape Peninsula University.

     Presentations at International conferences:

  • Co-presented a research paper titled, “ Challenges and Opportunities in Mass Media reporting on Evironmental management in Zimbabwe, (Ngwenya T, Chokera F) at the 1st International Conference on Driving Socio-Economic Development through adding Value and Sustainable use of resources, by Midlands State University held in Victoria falls, July 2015
  • Co-presented a research paper titled, “Permaculture and empowerment of rural farmers in Chiwundura and Lower Gweru Communal lands” at the inaugural international conference on “Economic integration, entrepreneurship and sustainable development” organised by Midlands State University, Zimbabwe in collaboration with University of Venda, South Africa., (14 – 16 October 2015)

     Presentations at Local Workshops:

  • Co-presented a paper with Mugwati, M. And Nkala D, titled “Corporate Governance and SMEs performance, A perspective of Zimbabwe, (19/07/2010), Fairmile Motel, Gweru.
  • Co-presented a paper at the Research and Intellectual Expo, 2010, titled, “GPRS mobile communication technology in Zimbabwe: Opportunities and threats for players in the business community”,  University of Zimbabwe. Govere, Fainos Chokera and Mugwati M. was peer – reviewed by the Journal of Zimbabwe Studies, Science, Technology and Health
  • Co-presented a paper with, Mugwati titled,  “New Perspective to Customer Service in the Automotive industry in Zimbabwe”,  Puzey and Payne,  Gweru, in October 2011
  • Presented a paper at RM Construction, Gweru titled, “Service Ventilation as the pathway to attracting and Retaining profitable Customer Relationships”, (29 January, /2012), RM Construction Conference Room, Gweru

 Membership and Affiliation

  • Full member of the Institute of Administration and Commerce (IAC)
  • Member of the Marketers Association of Zimbabwe (MAZ)

University Service and Community Engagement

  • Proctor (Staff Disciplinary Committee)
  • Proctor (Student Disciplinary Committee)
  • Research Coordinator Marketing Department
  • Work Related learning Coordinator Marketing
  • Board Member Marketing – Zifa Central Region


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