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Staff Profile

/Ms Cynthia Mupfiga
Ms Cynthia Mupfiga

Position: Lecturer

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Qualifications :

  • Mcom Marketing Strategy, Midlands State University •
  • Bcom Marketing Management, Midlands State University
  •  Post Graduate Diploma in Tertiary Education, Midlands State University

Publications:

  •  Effectiveness of Customer Retention Strategies in Enhancing Company Performance,” Journal of Retailing and Distribution, 2015
  • Role of transportation in logistics. Pending Publication
  • An insight into the growth of new retail formats in Zimbabwe, Pending publication Current Studies: DPhil Candidate. MSU

Research Interests

  • Supply Chain Management Logistics Management Customer Relationship Management Retail Strategy

Community Engagement:

  • Affiliate Associate

University Service:

  • Faculty of Commerce Representative in Communication Skills committee
  • Faculty of Commerce Representative in Health and Safety committe

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