Ms Cynthia Mupfiga
Position: Lecturer
Department:
Retail and Logistics Management
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Qualifications :
- Mcom Marketing Strategy, Midlands State University •
- Bcom Marketing Management, Midlands State University
- Post Graduate Diploma in Tertiary Education, Midlands State University
Publications:
- Effectiveness of Customer Retention Strategies in Enhancing Company Performance,” Journal of Retailing and Distribution, 2015
- Role of transportation in logistics. Pending Publication
- An insight into the growth of new retail formats in Zimbabwe, Pending publication Current Studies: DPhil Candidate. MSU
Research Interests
- Supply Chain Management Logistics Management Customer Relationship Management Retail Strategy
Community Engagement:
- Affiliate Associate
University Service:
- Faculty of Commerce Representative in Communication Skills committee
- Faculty of Commerce Representative in Health and Safety committe
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