Midlands State University’s Department of Marketing Management in conjunction with the Marketers Association of Zimbabwe (MAZ) conducted their first-ever Work-Related Learning (WRL) orientation programme for second year, second semester (level 2:2) Marketing Management students on the 16th of April 2021 at the University’s Graduate School of Business Leadership, Faculties of Law and Commerce Campus in Gweru.

Chairperson of the Department of Marketing Management, Dr Asphat Muposhi said the programme was aimed at equipping students with the requisite knowledge and soft skills required for them to excel during their Work Related Learning (WRL).

“WRL is a key component of our curriculum, it allows us to bridge the gap between theory and practice. The prominence given to WRL at MSU is shown in our management structure where WRL is given prominence just like other functions in the University. MSU students should remain disciplined and set an example when they are on WRL,” said Dr Muposhi.

In her remarks, the MSU Executive Dean of Commerce, Dr Miriam Mugwati also echoed the same sentiments noting that the orientation programme will help to prepare Marketing Management students for the work environment and provide students with an opportunity to showcase their creativity and innovation, in line with Education 5.0.

As part of the orientation proceedings, MSU Work-Related Learning Director, Mr Maxwell Chaerera outlined the objectives of WRL as well as the expectations of both the University and industry.

Marketers Association of Zimbabwe Secretary General and MSU Alumnus, Mr G. Rusike, who was the guest speaker, gave workshop participants valuable insight on what it means to be a marketer and how to stand out from the crowd.

“Marketing is a profession that teaches you to identify customer needs and tailor-make services or products to satisfy those needs. Companies are looking for people that add value … people want to do business with people they know and like. You must also have a driver’s licence before you finish university because it will add value to your curriculum vitae and put you at an advantage. You should also understand digital marketing because it will make you all-rounder marketers that are a full package,” said Mr Rusike.

Presentations by MAZ representatives, Mr T. Mbinda, Mr G. Zindonda and Mrs C. Chimuka gave participants a sense of what it means to be a member of MAZ, the lifelong benefits of marketing training and the importance of grooming and social etiquette in the marketing industry.

MSU level 2:2 Marketing Management Class Representative, Tafadzwa Masvovi commended the MAZ delegation for imparting their industrial knowledge and for helping them prepare for the world of work

Among those who attended the orientation programme were the OK Mart Kwekwe Branch Manager, Mr Mlambo and various members of the University community, including Dr S Muphemi, Mr Alex Marufu and Ms S Mandina as well as Department of Marketing Management level 2:2 students.



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