Staff Profile

/Dr. Caven Masuku

Qualifications

  • D. LITT ET PHIL: Corporate Communication -(UJ) (Strategic Communication Department)
  • Masters of Science in Media and Society Studies. (Midlands State University)
  • Post Graduate Diploma in Media & Society Studies. (Midlands State University)
  • Post Graduate Diploma in Tertiary Education. (Midlands State University)
  • Professional Training for Teaching Assistant. (Midlands State University)
  • Bachelor of Arts in English and Communication Studies. (Zimbabwe Open University)
  • National Certificate in Computer Studies. (HEXCO)

Research Interest: 

  • Corporate Communication/Strategic Communication
  • Corporate Social Responsibility/Stakeholder relationships
  • Journalism & Social Media

Publications

  • Uses of new technologies by Zimbabwe Broadcasting Corporation (ZBC) Public Relations Department in managing their corporate brand 2017. Ideal Journal of Arts and Humanities.
  • A comparative assessment of the approaches and practices of Corporate Social Responsibility by Econet and National Railways of Zimbabwe (NRZ) 2010. The Dyke. Vol. 6(1), pp 50-66 (2012) (ISSN 1815-9036)
  • Corporate Social Responsibility as an invention of Public Relations: A case of Econet and National Railways of Zimbabwe (2013). Journal of Media and Communication Studies. Vol. 5(8), pp. 113-122. September 2013.
  • Assessment to “communication strategies used by World Vision to alleviate poverty in Nkayi community” 2014-2015. Ideal Journal of Art and Entertainment 2016 2(3), 134-140.
  • An assessment to the use of Facebook as a communication tool by Midlands State University students from 2012 to 2013. Journal of Media and Communication Studies. Vol. 6(8), pp. 130-143. August 2014.
  • Professional Journalism and the coverage of Indigenization in the mining sector by The Herald and The Daily News in Zimbabwe (2015). Research Journal in Organisational Psychology and Education Studies. Vol 4(2) 43-47 (2015) (ISSN:2276-8475).
  • Community Social responsibility strategies employed by Unki Mine to enhance its corporate reputation (2014). Journal of Emerging Trends in Educational Research and Policy Studies (JETERAPS) 5(8): 224-228. 2014 (ISSN: 2141-6990)
  • Organizational Communication Strategies used by Unki mine for community engagement and development (2013). International Journal of Physical and Social Sciences.Vol. 4(6), pp. 51-77. June 2014 ISSN: 2249-5894.
  • Practices and approaches of Corporate Citizenship by the Public relations (PR) department at Nestle Zimbabwe to enhance corporate reputation from 2010 to 2013. International Journal of Innovative and Applied Research (2014), Volume 2, Issue (2): 32-46. ISSN 2348 – 0319.
  • Revisiting marketing strategies by Savanna Tobacco for Brand, Image and Identity (2015) International Journal of Media, Journalism and Mass Communications (IJMJMC) Volume 1, Issue 1, 2015, PP 18-25.
  • Effectiveness of organisational communication channels used by Hwange Colliery company to communicate with its public to enhance corporate reputation. (2014). International Journal of Innovative and Applied Research (2014), Volume 2, Issue (1): 1- 12.ISSN 2348-0319
  • Press and Environmental Management Agency (EMA)’s active role in reporting and monitoring environmental degradation caused by small-scale Artisanal gold panning in Zimbabwe. A case of Shurugwi Peri Urban (2015). Journal of Environment and Earth Science. Vol.5, No.17, 2015. ISSN 2224-3216 (Paper) ISSN 2225-0948 (Online)
  • Uptake of Citizen Journalism by Mainstream Print Media in Zimbabwe: The Case of The Herald and The Sunday Mail (2013).

Publications (Non-Referred Journals)

  • Mbira Music evokes spiritual feelings. The Sunday News Magazine, (weekly newspaper), dated 31 January-6 February 2010.
  • Expressing grief through art. The Sunday News Magazine, (weekly newspaper), dated 3-9 January 2010.
  • UNESCO Workshop. The Public Sphere Newsletter.” Digital Journalism Skills Vital-Official”, Harare Polytechnic School of Journalism, 3-7 December  2012.
  • Children’s rights through Zimbabwe media, ezinearticle.com, 18 September 2010.

 

Selected International Conferences:
 
South African Communication Association Conference (SACOMM) 12-14  September 2018 University of Johannesburg School of Tourism and Hospitality
  • I presented a paper titled: Social Media and Politics in Zimbabwe: An analysis of Facebook and Twitter conversations by ZANU-PF Factions:2015-2017.
  • I presented a paper titled: Corporate Social Responsiveness and Public Relation Engagement in Kariba by the Zimbabwe Power Company.
 
International Conference on National Sustainable Development Strategy 5-7 April 2017 Kwame Nkrumah University of Science and Technology, Kumasi, Ghana.
  • I presented a paper titled: Uses of new technologies by Zimbabwe Broadcasting Corporation (ZBC) Public Relations Department in managing their corporate brand and was published.
 
International Conference on National Sustainable Development and Disaster Management 3-5 August 2016 (NSDDM 2016) Hugh Aston Conference Hall, De Montfort University Leicester, United Kingdom.
 
  • I presented a paper titled: Assessment of “communication strategies used by World Vision to Alleviate Poverty in Nkayi Community” in -2014-2015 and was published.
International Conference on National Capacity Building Strategy for Sustainable Development and Poverty Alleviation (NCBSSDPA), 26-28 May 2015, American University in the Emirates, Dubai.
  • I presented a paper titled: Professional Journalism and the coverage of Indigenisation in the mining sector by The Herald and The Daily News in Zimbabwe which was published.
 
International Conference on Emerging Trends for Sustainable Development and Human Capacity Building in the Third World Nations (ICETSDHCB) 28-31 May 2014, University of Ghana, Accra.
  • I presented a paper titled: Community social responsibility strategies employed by Unki Mine to enhance their Corporate Reputation and was published.
 
The International Interdisciplinary Conference on Challenges of Development in Africa 25-29 June 2013, The Catholic University of Eastern Africa, Nairobi, Kenya.
  • I presented a paper titled: Uptake of citizen journalism by Mainstream Print Media in Zimbabwe: The Case of The Herald and The Sunday Mail (2013) which was published.

8th Social Science Research Seminar Series, Midlands State University, Gweru Campus, Zimbabwe (22 July 2010)

  • I presented a paper titled: A comparative assessment of the approaches and practices of corporate social responsibility by Econet and National Railways of Zimbabwe (NRZ) 2010 and was published in the Dyke Journal.

12th Social Science Research series, Midlands State University, Gweru Campus (11 September 2014)

  • I was the Director of Ceremonies

WORKSHOPS 

  • UNESCO -3-7 December 2012. Harare Polytechnic. Train the trainer workshop in multimedia (Website development and administration, Online Journalism, Blogging, and Digital Publishing).
  • Media Alliance of Zimbabwe 18-19 September 2012. Annual Media Stakeholder’s Conference Crown Plaza, Harare Zimbabwe.
  • Midlands State University  29 March 2011. Library E-Resources Training Workshop: School of Business (Telone)
  • University of Johannesburg, South Africa, 25 May 2018. Writing a Ph.D. Proposal
  • University of Johannesburg, South Africa, 28 May 2018. Workshop writing for Publication ( Conference paper from Thesis, Journal Article & Main Similarities.
  • University of Johannesburg, South Africa, 16 February 2020.NVIVO Qualitative Analysis Software and Coding tools.
  • Participated in the mobile community Zimbabwe mobile media production workshop in the use of the Story maker multimedia production software (May 2015).

Review and Evaluation

  • Communicare Journal
  • Southern African Journal of Communication and Information Science (SAJCIS)
  • The Dyke
  • Electronic Politics Book project
  • External assessor for a Master’s Dissertation at the University of Johannesburg, South Africa.  (June 2022)
 
Research Grants, Fellowships, Scholarships
 
  • 2016-2020, Ph.D. Study “BROT” Grant, Oppenheimer and Sons for D Litt ET Phil’ in Corporate Communication- University of Johannesburg.
  • 2018, Travel and Subsistence Allowance Awarded by Oppenheimer and Sons to attend the SACOMM International Conference 12-14 September 2018, University of Johannesburg, South Africa.
  • 2017, Travel and Subsistence Allowance Awarded by Midlands State University to attend International Conference on National Sustainable Development Strategy 5-7 April 2017, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana.
  • 2016, Travel and subsistence Allowance Awarded by Oppenheimer and Sons to attend  International Conference on National Sustainable Development and Disaster Management 3-5 August 2016, Hugh Aston Conference Hall, De Montfort University, Leicester, United Kingdom.
  • 2015, Travel and Subsistence Allowance Awarded by Oppenheimer and Sons to attend International Conference on National Capacity Building Strategy for Sustainable Development and Poverty Alleviation (NCBSSDPA) 26-28 May 2015, American University in Emirates, Dubai.
  • 2014, Travel and Subsistence Allowance Awarded by Midlands State University to attend International Conference on Emerging Trends for Sustainable Development and Human Capacity Building in the Third World nations (ICETSDHCB) 28-31 May 2014, University of Ghana, Legon, Accra, Ghana.
  • 2013, Travel and Subsistence Allowance Awarded by Midlands State University to attend International Conference on Challenges of Development in Africa 25-29 June 2013, The Catholic University of Eastern Africa, Nairobi, Kenya.

Community Engagement

  • Work Related Learning Coordinator- 2010 to 2016
  • Website Committee- 2017 to 2021.
  • House Committee- 2022

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