Staff Profile

Qualifications:

• DPhil Marketing (Midlands State University)
• Master of Commerce Marketing Strategy (MSU)
• Bachelor   of Commerce (Honours) Marketing Management (MSU)
• Diploma in Education (UZ)

Research Interests:

• Corporate marketing culture
• Gender and consumer behaviour
• Marketing strategy

Publications:

• Mugwati, M. (2011). Opportunities of GPRS to the business community in Zimbabwe (2011): Just ICT, Issue No. 2, July 2011 pp19-20
• Sikomwe, S., Mudzurandende, F., Mugwati, M. And Ndlovu, P. (2012). Gender Mainstreaming in Organizations: A review of Women Empowerment Initiatives In Zimbabwean Tertiary Institutions: A Case of Midlands State University chapter in a book titled “Gender Practices and Challenges: A Call for Accountability” Moi University, ISBN 9966-854-89-4,
• Mugwati, M., Nkala, D. and Mukanganiki, C. (2013). The Composition and Regulation of the Financial Services Sector in Zimbabwe, Asian Economic and Financial Review, Volume 3, No. 3 pp 483-489
• Mhere,, Matindike, S. and Mugwati, M. (2013). “Revenue Spend” or “ Spend Revenue” Hypothesises. The Zimbabwean Experience. Journal of International Finance and Economics
• Mugwati, M. And Nkala, D. (2012). Observing Corporate Governance Principles: Growth Strategy for Small Traders In Zimbabwe’ The Dyke Volume 6, No. 3 pp 43-57
• Doreen Nkala, Eukeria Mashiri , Miriam Mugwati, (2014). Zimbabwe Economic Crisis: The Social Dimension of the crisis Journal of Social Economics Vol. 1, No. 4 193-208
•  Ishumael Gotore, Marcus Mutanga, Miriam Mugwati (2014). Towards Growth And Profitability Through Relationship Marketing: The Case of The Tyre Manufacturing Industry In Zimbabwe; International Journal of Marketing and Technology. Vol. 4. No. 12
• Nkala, D, Mugwati, M, Mudzurandende, F, Mazhindu, K. and Mhere, F. (2014).  Emotional Marketing: A New  Strategy for State Universities Journal of Marketing Development and Competitiveness vol.  8(2)
•  Mugwati, M., Nkala, D. and Mashiri, E. (2016). Lessons from the Zimbabwe Hotel Sector during the Hyper-Inflationary Period. Chapter in a book Economic Management in a Hyperinflationary Environment pp106-124 ISBN: 9780198747505

Paper Presentations at International Conferences:

• Lessons from the Zimbabwe Hotel Sector during the Hyper-Inflationary Period University of Botswana Conference on Innovation and Business Growth Opportunities
•  The Role of Fashion and Clothing Involvement in Shaping Self- Identity among University Students. A Case of Midlands State University MSU-UNIVEN Conference On Economic Integration, Entrepreneurship And Sustainable Development.
• Marketing culture and the debate for board gender composition: A research agenda Midlands State University International Conference, Victoria Falls

Presentations/workshops at Local Conferences:

• Customer care workshop for Puzey & Payne

Community engagement:

• Customer care workshops
• Generations for Peace Member